In 1999, Zeldman founded Happy Cog, a web and interaction design studio specializing in user- and content-focused design powered by web standards. With offices in New York, Philadelphia, and Austin, and total staff under 50, the studio is considered a leading-edge boutique. Clients include Zappos, United States Holocaust Memorial Museum, Mozilla Foundation, AIGA, Thomson Reuters, Nintendo of America, Harvard University, Georgetown University, Groupon, Wordpress, and W3C. The studio also creates products and launched a hosting business (Happy Cog Hosting) in 2010. That same year, Happy Cog was voted "Design Agency of the Year" in the .net Awards sponsored by .net magazine.
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