History
ASOS was established in June 2000 by Nick Robertson & Quentin Griffiths. ASOS now has over 2000 employees and is the United Kingdom's largest independent online and fashion beauty retailer.
Despite deprecating its original meaning (As Seen On Screen), ASOS is still written as an uppercase acronym; the exception to the rule being the new company logo designed by Ben Lewin as part of new visual identity and introduced in 2008 where it is stylistically shown all in lower case.
In October 2001 ASOS PLC Holdings was admitted to AIM on the London Stock Exchange.
Brief History:
- 2000 - ASOS launched
- 2001 - ASOS PLC Holdings was admitted to AIM on the London Stock Exchange
- 2004 - Introduced ASOS own label for Women
- 2004 - Maiden profit
- 2005 - Launched ASOS Beauty
- 2005 - Buncefield Fuel Depot explosion closes business for 6 weeks - £5m of stock lost
- 2006 - First UK online store to launch catwalk
- 2007 - Launched ASOS Magazine
- 2007 - Introduced ASOS own label for Men
- 2008 - Launched ASOS Outlet
- 2009 - Launched ASOS Petite
- 2009 - Launched Designer Store
- 2009 - Launched ASOS Life
- 2010 - Achieved CarbonNeutral company status
- 2010 - Launched ASOS Mobile
- 2010 - Launched ASOS France
- 2010 - Launched ASOS Germany
- 2010 - Launched ASOS USA
- 2010 - Launched ASOS Marketplace
- 2011 - Launched ASOS Facebook Shop
- 2011 - Launched ASOS Fashion Finder
- 2011 - Launched iPhone and iPad app
- 2011 - Launched ASOS Spain
- 2011 - Launched ASOS Italy
- 2011 - Launched ASOS Australia
- 2012 - Opened first international office in Sydney, Australia
Read more about this topic: ASOS.com
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