Mrs. Fields

Mrs. Fields

Mrs. Fields Famous Brands is a franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees’ retail stores, it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the US and the largest retailer of soft-serve frozen yogurt with live active cultures in the United States. In addition, it operates a gifts and a branded retail business and has entered into many licensing arrangements. Its franchise systems includes over 300 franchised and licensed locations throughout the US and in 22 other countries. The company also offers retail grocery products and a gifting catalog under the name of Mrs. Fields Gifts. Mrs. Fields is headquartered in Broomfield, Colorado.