Route Branding
Since 2006, Go North East have been 'branding' services. This involves giving each service or group of services its own management, staff, vehicles and identity. Most branded services have bold eye-catching liveries, their own logo and many are quite unique and special to the areas they serve. For example, brands such as Coaster celebrate the award winning coastline North Tyneside has to offer, while brands such as Red Kite celebrate the diverse wildlife their respective routes serve. The Cobalt Clipper, Doxford Clipper and the Team Valley Clipper brands are for services which provide frequent links to major areas of employment using distinctive and easily recognisable designs to welcome passengers aboard. All buses still carry Go North East fleet names in addition to these new 'brandings' as well as either Go North East or Go Northern legal lettering.
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