Gilly Hicks is a lifestyle brand, from American company Abercrombie & Fitch, specializing in women's "knickers from casual to sexy, relaxed PJ's and beauty things." Marketed for the female consumers of its parent brand, Gilly Hicks is officially labeled as "the Cheeky cousin of Abercrombie & Fitch."
The brand is the fifth from A&F, and was initially known as Concept 5. The Australian theme of Gilly Hicks was originally inspired by the phrase "Down Under". In saying, it is the only brand from Abercrombie & Fitch with a non-American image. The recent brand has been named as one of Michael Jeffries' best new ideas for Abercrombie & Fitch's portfolio of brands.
GH is primarily set to compete with large lingerie chains Victoria's Secret and NAT, Frederick's of Hollywood and Aerie.
... and Gilly Hicks store was a flagship National Geographic shop at 83-97 Regent Street, it is a flagship store for Hollister Co ... and Gilly Hicks first international flagship store ...
... A F roughly estimates a long-term potential for 800 Gilly stores in the United States ... Gilly Hicks opened their 2nd UK store in the capital city of Wales, Cardiff on the 8th of December 2011 ... The Cardiff store was A F's third European Gilly Hicks Store ...
Famous quotes containing the word hicks:
“Even in ordinary speech we call a person unreasonable whose outlook is narrow, who is conscious of one thing only at a time, and who is consequently the prey of his own caprice, whilst we describe a person as reasonable whose outlook is comprehensive, who is capable of looking at more than one side of a question and of grasping a number of details as parts of a whole.”
—G. Dawes Hicks (18621941)