'Choice Architecture' Concept
Choice architecture seeks to affect outcomes through the manner in which the person or organization presents the choice to the decision-maker. For example, nations that require citizens to opt-out of organ transplant donation have a significantly higher organ-donor rate than nations where the citizens must affirmatively choose to take part (opt-in). Another technique suggested is laying out various outcomes of a decision in a way that is easy for the choice-maker to understand.
The concept of choice architecture exists in a number of fields. See for example the work of B. J. Fogg on computers as persuasive technologies; the concept of permission marketing as described by Seth Godin; and as shaping operations in military science. Choice Architecture is also similar to the concept of "heresthetics," or manipulation that changes outcomes without changing people's underlying preferences, described by political scientist William H. Riker;
Read more about this topic: Choice Architecture
Famous quotes containing the word concept:
“The two most far-reaching critical theories at the beginning of the latest phase of industrial society were those of Marx and Freud. Marx showed the moving powers and the conflicts in the social-historical process. Freud aimed at the critical uncovering of the inner conflicts. Both worked for the liberation of man, even though Marx’s concept was more comprehensive and less time-bound than Freud’s.”
—Erich Fromm (1900–1980)