Choice Architecture

Choice architecture describes the way in which decisions may (and can) be influenced by how the choices are presented (in order to influence the outcome), and is a term used by Cass Sunstein and economist Richard Thaler in the 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness. Parallels are drawn between choice architecture and traditional architecture.

Read more about Choice Architecture'Choice Architecture' Concept, Terminology, See Also

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Choice Architecture - See Also
... Choice Decision making Framing (economics) Framing effect (psychology) Nudge theory Status quo bias Mental accounting Impulse purchase Selling technique ...

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