Breastfeeding - Role of Marketing

Role of Marketing

Controversy has arisen over the marketing of breast milk vs. formula; particularly how it affects the education of mothers in third world countries and their comprehension (or lack thereof) of the health benefits of breastfeeding. The most famous example being the Nestlé boycott, which arose in the 1970s and continues to be supported by high-profile stars and international groups to this day.

In 1981, the World Health Assembly (WHA) adopted Resolution WHA34.22 which includes the International Code of Marketing of Breast-milk Substitutes.

Read more about this topic:  Breastfeeding

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... Controversy has arisen over the marketing of breast milk vs ... Health Assembly (WHA) adopted Resolution WHA34.22 which includes the International Code of Marketing of Breast-milk Substitutes ...

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