Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“The media have just buried the last yuppie, a pathetic creature who had not heard the news that the great pendulum of public conciousness has just swung from Greed to Compassion and from Tex-Mex to meatballs.”
—Barbara Ehrenreich (b. 1941)
“Clay answered the petition by declaring that while he looked on the institution of slavery as an evil, it was ‘nothing in comparison with the far greater evil which would inevitably flow from a sudden and indiscriminate emancipation.’”
—State of Indiana, U.S. public relief program (1935-1943)
“Public morning diversions were the last dissipating habit she obtained; but when that was accomplished, her time was squandered away, the power of reflection was lost, [and] her ideas were all centered in dress, drums, routs, operas, masquerades, and every kind of public diversion. Visionary schemes of pleasure were continually present to her imagination, and her brain was whirled about by such a dizziness that she might properly be said to labor under the distemper called the vertigo.”
—Sarah Fielding (1710–1768)