Public Relations

Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.

Public Relations is similar to Analyst Relations, Investor Relations and Public Affairs depending on the firm, organization or population it represents.

Read more about Public RelationsDefinition, Salaries, Methods, Tools, and Tactics, Ethics

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... In Propaganda (1928), Bernays argued that the manipulation of public opinion was a necessary part of democracy ... In public relations, lobby groups are created to influence government policy, corporate policy, or public opinion, typically in a way that benefits the ... because they intend to sway the public or the government without disclosing their financial connection to corporate or political interests ...

Famous quotes containing the words relations and/or public:

    I know all those people. I have friendly, social, and criminal relations with the whole lot of them.
    Mark Twain [Samuel Langhorne Clemens] (1835–1910)

    The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.
    Serge Daney (1944–1992)