What is insight?

  • (noun): The clear (and often sudden) understanding of a complex situation.
    Synonyms: brainstorm, brainwave
    See also — Additional definitions below


Insight is the understanding of a specific cause and effect in a specific context. The term insight can have several related meanings:

Read more about Insight.

Some articles on insight:

Insight - Marketing
... Pat Conroy, points out that an insight is a statement based on a deep understanding of your target consumers' attitudes and beliefs, which connect at an ... Insights must affect a change in consumer behavior that benefits your brand, leading to the achievement of the marketing objective ... Insights can be based on Real or perceived weakness to be exploited in competitive product performance or value Attitudinal or perceived barrier in the minds of consumers, regarding your brand Untapped or ...
Samatha - Origins
... composes, unifies and concentrates the mind Vipassanā, insight, which enables one to see, explore and discern "formations" (conditioned phenomena based on ... is said to have extolled serenity and insight as conduits for attaining the unconditioned state of nibbana (Pāli Skt ... Sutta (SN 35.245), the Buddha provides an elaborate metaphor in which serenity and insight are "the swift pair of messengers" who deliver the message of nibbana via the noble eightfold path ...
HP Systems Insight Manager
... HP Systems Insight Manager (HP SIM) is a proprietary systems management tool designed to help manage HP servers ... management tools and is part of HP's unified infrastructure management strategy, as well as HP Insight Control and Insight Dynamics management solutions ...
Customer Insight
... Customer Insight is the intersection between the interests of the consumer and features of the brand ... Another definition of consumer insight is the collection, deployment and interpretation of information that allows a business to acquire, develop and ...
Sociological Insight
... Sociological Insight is a fully refereed reviewed undergraduate research journal sponsored by The University of Texas at Austin ... Sociological Insight is currently the only undergraduate research journal in sociology which caters to undergraduate researchers worldwide ... Sociological Insight also features research notes and reviews of recent books in the social sciences ...

More definitions of "insight":

  • (noun): Grasping the inner nature of things intuitively.
    Synonyms: sixth sense
  • (noun): Clear or deep perception of a situation.
    Synonyms: penetration

Famous quotes containing the word insight:

    Humor brings insight and tolerance. Irony brings a deeper and less friendly understanding.
    Agnes Repplier (1858–1950)

    Let him [the President] once win the admiration and confidence of the country, and no other single force can withstand him, no combination of forces will easily overpower him.... If he rightly interpret the national thought and boldly insist upon it, he is irresistible; and the country never feels the zest of action so much as when the President is of such insight and caliber.
    Woodrow Wilson (1856–1924)

    As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
    Marshall McLuhan (1911–1980)