The Apprentice (U.S. Season 3)

The Apprentice (U.S. season 3)

The Apprentice 3 is the third season of The Apprentice. It premiered January 20, 2005 on NBC. In this season, two groups of nine were divided into book smarts (who took the name Magna Corp) and street smarts (called Net Worth) referring to those with and without a completed college education. This replaced the Battle of the Sexes concept used on The Apprentice 1 and The Apprentice 2.

This was also the last season to land in the Top 20 Nielsen ratings, ranking at #15, with an average of 13.96 million viewers.