Endorsements and Popular Culture
Kuznetsova extended her long standing endorsement agreements with the sport brand Fila on 13 January 2012. She debuted with the new apparel at the 2012 Australian Open alongside fellow Fila player Kim Clijsters. According to chairman Gene Yoon, "Both players are longtime members of the Fila family and have played an important role in Fila's rich history in tennis."
However that contract was not extended beyond 2012 and subsequently, shortly before the start of the 2013 Australian Open, Kuznetsova signed a new apparel endorsement deal with Chinese sports apparel brand Qiaodan.
Svetlana Kuznetsova appeared in video games Top Spin 3, Virtua Tennis 2009 and Virtua Tennis 4 as a playable character.
Read more about this topic: Svetlana Kuznetsova
Famous quotes containing the words popular culture, popular and/or culture:
“Popular culture is seductive; high culture is imperious.”
—Mason Cooley (b. 1927)
“Like other secret lovers, many speak mockingly about popular culture to conceal their passion for it.”
—Mason Cooley (b. 1927)
“If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator—the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.”
—Herbert Marcuse (1898–1979)