Sponsored Search
Sponsored search (also called sponsored links or search ads) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords. In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints. Search engines originally sold listings in order of highest bids. Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy, and site quality.
Read more about this topic: Superstitial, Delivery Methods, Search Engine Marketing (SEM)
Famous quotes containing the words sponsored and/or search:
“The poetic notion of infinity is far greater than that which is sponsored by any creed.”
—Joseph Brodsky (b. 1940)
“You may well ask how I expect to assert my privacy by resorting to the outrageous publicity of being one’s actual self on paper. There’s a possibility of it working if one chooses the terms, to wit: outshouting image-gimmick America through a quietly desperate search for self.”
—Kate Millett (b. 1934)