Superstitial - Delivery Methods - Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

Search Engine Marketing, or SEM, is designed to increase a website’s visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher’s query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser’s actions to make a website’s listing more prominent for topical keywords.

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Superstitial - Delivery Methods - Search Engine Marketing (SEM) - Sponsored Search
... Sponsored search(also called sponsored links or searchads) allows advertisers to be included in the sponsored results of a searchfor selected ... Searchads are often sold via real-time auctions, where advertisers bid on keywords ... Searchengines originally sold listings in order of highest bids ...

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