Filming
Vertigo was filmed from September to December 1957. Principal photography began on location in San Francisco in September 1957 under the working title From Among the Dead. In the driving scenes shot in the city, the main characters' cars are almost always pictured heading down the city's steeply inclined streets.
The scene in which Madeleine falls from the tower was filmed at Mission San Juan Bautista, a Spanish mission in San Juan Bautista, California. Associate producer Herbert Coleman's daughter Judy Lanini suggested the mission to Hitchcock as a filming location. A steeple, added sometime after the mission's original construction and secularization, had been demolished following a fire, so Hitchcock added a bell tower using scale models, matte paintings, and trick photography at the Paramount studio in Los Angeles. The original tower was much smaller and less dramatic than the film's version. The tower's staircase was later assembled inside a studio.
Following 16 days of location shooting, the production moved to Paramount's studios in Hollywood for two months of filming. Hitchcock preferred to film in studios as he was able to control the environment. Once sufficient location footage had been obtained, interior sets were designed and constructed in the studio.
Hitchcock popularized the dolly zoom in this film, leading to the technique's sobriquet, amongst several others, "the Vertigo effect". This "dolly-out/zoom-in" method involves the camera physically moving away from a subject whilst simultaneously zooming in (a similar effect can be achieved in reverse), so that the subject retains its size in the frame, but the background's perspective changes. Hitchcock used the effect to look down the tower shaft to emphasise its height and Scottie's disorientation. Following difficulties filming the shot on a full-sized set, a model of the tower shaft was constructed, and the dolly zoom was filmed horizontally.
Hitchcock and costume designer Edith Head used color to heighten emotion. Grey was chosen for Madeline's suit because it is not usually a blonde's colour, so was psychologically jarring. In contrast, Novak's character wore a white coat when she visited Scottie's apartment, which Head and Hitchcock considered more natural for a blonde to wear.
Read more about this topic: Scottie Ferguson, Production