Media Agency - Types of Advertising Agencies - Generalized Advertising Agencies

Generalized Advertising Agencies

Creative agencies specialize in "creative" or design-based business models: their basic interest is in the creation of the advertisement or branding. Other ("full-service") agencies offer design in conjunction with media buying. Media agencies concentrate on media buying. (In the 1990s, media and creative were often unbundled in the interests of economies of scale in buying media.)

The client who chooses to use a design only based advertising agency must assume some of the advertising purchasing. These are activities that are routinely handled by an agency with a media buying option. Media buying agencies are sometimes a good choice for larger businesses. These agencies can assume greater responsibility for the strategic planning and function of an advertising campaign. The advantage to a design only-based agency is there is no third-party ordering the service. In turn, cost can be lower and is sometimes a good alternative for smaller businesses.

Read more about this topic:  Media Agency, Types of Advertising Agencies

Famous quotes containing the words agencies, generalized and/or advertising:

    While it is generally agreed that the visible expressions and agencies are necessary instruments, civilization seems to depend far more fundamentally upon the moral and intellectual qualities of human beings—upon the spirit that animates mankind.
    Mary Ritter Beard (1876–1958)

    One is conscious of no brave and noble earnestness in it, of no generalized passion for intellectual and spiritual adventure, of no organized determination to think things out. What is there is a highly self-conscious and insipid correctness, a bloodless respectability submergence of matter in manner—in brief, what is there is the feeble, uninspiring quality of German painting and English music.
    —H.L. (Henry Lewis)

    The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.
    Ellen Goodman (b. 1941)