Interview - Aspects of Qualitative Research Interviews

Aspects of Qualitative Research Interviews

  • Interviews are completed by the interviewer based on what the interviewee says.
  • Interviews are a far more personal form of research than questionnaires.
  • In the personal interview, the interviewer works directly with the interviewee.
  • Unlike with mail surveys, the interviewer has the opportunity to probe or ask follow up questions.
  • Interviews are generally easier for the interviewee, especially if what is sought are opinions and/or impressions.
  • Interviews are time consuming and they are resource intensive.
  • The interviewer is considered a part of the measurement instrument and interviewer has to be well trained in how to respond to any contingency.

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