Wal-Mart
Rice had profited by becoming an early investor in a business called Wal-Mart, founded by Sam Walton. Over time, as Wal-Mart grew into a household name, Rice began thinking of ways to partner with Wal-Mart. In 1986, Rice was able to meet with Sam Walton, in order to discuss creating a line of private label soft drinks for Wal-Mart. He was specifically interested in making a grape soda for Wal-Mart. Walton did not waste words in telling Rice what he wanted: "I want Grapette in my stores." While Rice did not have the American rights to the Grapette name, he was able to offer Grapette's flavor, and also promised that if he was able to reacquire the rights for the Grapette name, Wal-Mart could have it.
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