Symbolic Action
Environmental communication is also a type of symbolic action that serves two functions. Those functions are pragmatic and constitutive. Environmental communication is pragmatic because it helps individuals and organizations to accomplish goals and literally do things through communication. Examples of this include educating, alerting, persuading and collaborating. Environmental communication is constitutive because it helps to shape people's understandings of environmental issues, themselves, and Nature; it shapes the meanings we hold of these things. Examples of this include values, attitudes, and ideologies vis-à-vis Nature and environmental issues and problems.
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