Environmental communication refers to the study and practice of how individuals, institutions, societies, and cultures craft, distribute, receive, understand, and use messages about the environment and human interactions with the environment. This includes a wide range of possible interactions, from interpersonal communication to virtual communities, participatory decision making, and environmental media coverage.
From the perspective of practice, Alexander Flor defines environmental communication as the application of communication approaches, principles, strategies and techniques to environmental management and protection.
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