Academic Field
As an academic field, environmental communication emerged from interdisciplinary work involving communication, environmental studies, environmental science, risk analysis and management, sociology, and political ecology.
Flor (2003) considers it as a significant element in the environmental sciences, which he believes to be a transdicipline. He begins his textbook on environmental communication with a declarative statement, "Environmentalism as we know it today began with environmental communication. The environmental movement was ignited by a spark from a writer’s pen, or more specifically and accurately, Rachel Carson’s typewriter." According to Flor, environmental communication has six essentials: knowledge of ecological laws; sensitivity to the cultural dimension; ability to network effectively; efficiency in using media for social agenda setting; appreciation and practice of environmental ethics; and conflict resolution, mediation and arbitration (Ibid).
Read more about this topic: Environmental Communication
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