Embrace, Extend And Extinguish
"Embrace, extend, and extinguish", also known as "Embrace, extend, and exterminate", is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.
Read more about Embrace, Extend And Extinguish: Origin, The Strategy, Examples, Variant, Companies Other Than Microsoft
Famous quotes containing the words extend and/or extinguish:
“It is not enough to merely defend democracy. To defend it may be to lose it; to extend it is to strengthen it. Democracy is not property; it is an idea.”
—Hubert H. Humphrey (1911–1978)
“Distant water cannot extinguish nearby fire.”
—Chinese proverb.