History
Dnata was established in 1959 in Dubai, UAE, with just five employees. The name originates as an acronym for ‘Dubai National Air Travel Agency’. It has grown significantly with the first international expansion seen in 1993 through a joint venture with Gerry’s International in Pakistan. Global expansion was also witnessed in 2008 through the acquisition of a 23% share in worldwide corporate travel company, Hogg Robinson Group (HRG) and 49% acquisition of the global outsource provider, Mind Pearl. In December, 2010, Dnata acquired Alpha Flight Limited, expanding the company even further to cover 62 airports in 12 countries. Today, Dnata has 20,000 employees with a worldwide network across five continents.
In August, 2010, Dnata appointed UAE based brand consultancy, Brash Brands, to review the Dnata brand as part of a health check exercise commissioned by CEO, Gary Chapman. On 28 May 2011, Dnata launched its new brand strategy and identity created in partnership with Brash Brands
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