Construction
Category Development Index (CDI): An index of how well a category performs within a given market segment, relative to its performance in the market as a whole.
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- CDI (I) =
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- Note: Although defined here with respect to households, these indexes could also be calculated for customers, accounts, businesses, or other entities.
For example, Boston enjoys high per-capita consumption of ice cream. Bavaria and Ireland show higher per-capita consumption of beer than Iran.
Read more about this topic: Category Development Index
Famous quotes containing the word construction:
“There’s no art
To find the mind’s construction in the face.”
—William Shakespeare (1564–1616)
“When the leaders choose to make themselves bidders at an auction of popularity, their talents, in the construction of the state, will be of no service. They will become flatterers instead of legislators; the instruments, not the guides, of the people.”
—Edmund Burke (1729–1797)
“Striving toward a goal puts a more pleasing construction on our advance toward death.”
—Mason Cooley (b. 1927)