The sequencing of content in a broadcast is called a schedule. As with all technological endeavors, a number of technical terms and slang have developed. A list of these terms can be found at List of broadcasting terms. Television and radio programs are distributed through radio broadcasting or cable, often both simultaneously. By coding signals and having a cable converter box with decoding equipment in homes, the latter also enables subscription-based channels, pay-tv and pay-per-view services.
In his essay, John Durham Peters wrote that communication is a tool used for dissemination. Durham stated, "Dissemination is a lens--sometimes a usefully distorting one--that helps us tackle basic issues such as interaction, presence, and space and time…on the agenda of any future communication theory in general" (Durham, 211). Dissemination focuses on the message being relayed from one main source to one large audience without the exchange of dialogue in between. There's chance for the message to be tweaked or corrupted once the main source releases it. There is really no way to predetermine how the larger population or audience will absorb the message. They can choose to listen, analyze, or simply ignore it. Dissemination in communication is widely used in the world of broadcasting.
Broadcasting focuses on getting one message out and it is up to the general public to do what they wish with it. Durham also states that broadcasting is used to address an open ended destination (Durham, 212). There are many forms of broadcast, but they all aim to distribute a signal that will reach the target audience. Broadcasting can arrange audiences into entire assemblies (Durham, 213).
In terms of media broadcasting, a radio show can gather a large number of followers who tune in every day to specifically listen to that specific disc jockey. The disc jockey follows the script for his or her radio show and just talks into the microphone. He or she does not expect immediate feedback from any listeners. The message is broadcast across airwaves throughout the community, but there the listeners cannot always respond immediately, especially since many radio shows are recorded prior to the actual air time.
Read more about this topic: Broadcasting
Other articles related to "social impact, social, impact":
In business and government policy, social impact refers to how the organization's actions affect the surrounding community. See also the psychological "Social impact theory". Social impacts can link to areas such as health and community
Social Impact is also the name of a service provider to NGOs and international agencies.
... the World Wide Web, with entertaining social experiments such as MUDs and MOOs being conducted on university servers, and humor-related Usenet groups ... Social networking websites like MySpace, Facebook and many others like them also put and keep people in contact for their enjoyment ...
... of Root Cause, a Massachusetts-based non-profit that focuses on advancing innovation for social impact ... Now known as a pioneering teacher of social entrepreneurship and a social innovator, Andrew Wolk began his career as a private-sector entrepreneur, having built and sold a multi-restaurant delivery business ... Wolk designed and taught one of the first courses on social entrepreneurship in the U.S ...
... Researchers found little rigorous analysis into the impact of shared value mechanisms, with the majority of evidence existing as standalone case studies of mixed analytical rigour ... stories combining evidence of increased revenue growth with first hand stories of social impact and found it was difficult to find a comprehensive and rigorous study ... that the predominant focus in terms of social impact is on income, missing wider social dimensions and ignoring potential negatives like undesirable products becoming more accessible and proposed ...
... Asperger syndrome may lead to problems in social interaction with peers ... Difficulties with social interaction may also be manifest in a lack of play with other children ... pervasive development disorders, most children with AS want to be social, but fail to socialize successfully, which can lead to later withdrawal and asocial behavior ...
Famous quotes containing the words impact and/or social:
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)
“Being in a family is like being in a play. Each birth order position is like a different part in a play, with distinct and separate characteristics for each part. Therefore, if one sibling has already filled a part, such as the good child, other siblings may feel they have to find other parts to play, such as rebellious child, academic child, athletic child, social child, and so on.”
—Jane Nelson (20th century)