Network Affiliate - Dual Affiliations

Dual Affiliations

In some smaller markets in the United States, a station may even be simultaneously listed as an affiliate of two networks. A station which has a dual affiliation is typically expected to air all or most of both networks' core prime time schedules — although programming from a station's secondary affiliation normally airs outside of its usual network time slot, and some less popular programs may simply be left off a station's schedule. Dual affiliations are most commonly associated with the smaller American television networks, such as MyNetworkTV and The CW, which air fewer hours of prime time programming than the "Big Four" networks and can thus be more easily combined into a single schedule, although historically the "Big Four" have had some dual-affiliate stations in small markets as well.

Historically, the sole commercial station in a market would commonly take affiliations or secondary affiliations from most or all major national networks. As a local monopoly, a station could become a primary affiliate of one of the stronger networks, carrying most of that network's programming while remaining free to "cherry-pick" popular programming from any or all of the rival networks.

As US-marketed television receivers have been required to include factory-installed UHF tuners since 1964, the rapid expansion of broadcast television onto UHF channels in the 1970s and 1980s (along with increased deployment of cable and satellite television systems) has reduced the number of one-station markets, providing networks with a larger selection of stations as potential primary affiliates. A new station which could clear one network's full programming line-up better serves the network's interests than the former pattern of partial access afforded by mixing various secondary affiliations on the schedule of a single local analogue channel.

In 2009, after many years of decline, the era of secondary affiliations to multiple major networks (once common in communities where fewer stations existed than networks seeking carriage) finally came to an end at the smallest-market US station, KXGN-TV Glendive, Montana (CBS/NBC). The digital conversion allowed KXGN to carry CBS and NBC programming side-by-side, essentially becoming a primary affiliate of both networks.

In larger markets, multiple full-service channels may be operated by the same broadcaster using broadcast automation, either openly as twinstick operations or through the use of local marketing agreements and shared services agreements to operate a second station nominally owned by some other broadcaster. These may be supplemented by LPTV or repeater stations to allow more channels to be added without encountering federally imposed limits on concentration of media ownership. Often, the multiple commonly controlled stations will use the same news and local advertising sales but carry different network feeds.

Further, with the ability of digital television stations to offer a distinct programming stream on a digital subchannel, traditional dual affiliation arrangements in which programming from two networks is combined into a single schedule are becoming more rare. KEYC-TV is one such example, carrying CBS programming on its 12.1 subchannel and FOX on 12.2. KEYC's Watertown sister station WWNY-TV follows this same pattern (WWNY-DT 7: 7.1 CBS-HD, 7.2 Fox) but supplements this with a 15kW low-power HDTV station on the same transmitter tower under the control of the same owners using the same studios to provide a second HDTV channel for the Fox affiliate.

One notable exception to the survival of secondary affiliations are stations owned by West Virginia Media Holdings. WTRF-DT2 in Wheeling, West Virginia and WVNS-DT2 in Beckley, West Virginia both have Fox as their primary affiliation and MyNetworkTV as a secondary affiliation. Both are on the second digital subchannel of WTRF-TV and WVNS-TV, respectively, both of which are CBS affiliates on their main signal. In addition, WTRF has an ABC affiliate on WTRF-DT3, giving the station four different network affiliations between three subchannels.

In Canada, affiliated stations may acquire broadcast rights to programs from a network other than their primary affiliation, but as such an agreement pertains only to a few specific programs, chosen individually, they are not normally considered to be affiliated with the second network. Newfoundland's NTV (CJON 6 St. John's), nominally an independent, uses this model to acquire programming from the CTV and Global Television Network. CJNT-DT in Montreal is serving dual affiliation in both City and OMNI to satisfy its ethnic programming requirements due to its sale to Rogers Media in 2012. This model will be ceased as Rogers' has requested by the CRTC in late 2012 to change the station from a multicultural station to a conventional English-language station as they will produce 15.5 hours of local programming a week for CJNT (including a morning news program), and will contribute funding and programming to a new independent multicultural station in Montreal.

This was also done by MyNetworkTV in the 2009-10 season in the Des Moines and Memphis markets after those markets lost their individual stations to other networks as it offered the last broadcast season of WWE Friday Night Smackdown to the CW affiliates of both cities without forcing them to carry the remainder of the network's schedule.

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