Mass Market

The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.

Read more about Mass Market:  General

Other articles related to "mass market, mass, market":

Mass Market - General
... The mass market is the group of consumers who occupy the overwhelming mass of a bell curve for common household products, i.e ... Often competition to supply the large market is fierce, but relatively easy to enter because of the mass amount of consumer park available ... Although similar sounding, the mass market is the most unwieldy to harness by mass marketing because of the sheer number of consumers and the myriad of needs ...
Compact Executive Car - Characteristics
... Mass market compact cars typically use the economical front wheel drive transverse engine layout, well suited to the inline-4 engine, which also maximizes interior room ... offer the buyer less equipment, interior room or engine horsepower for the money, compared to mass market (non-luxury) cars ... quality is higher, there are exclusive features not found on mass market cars, there is better handling and performance, and the nameplate itself is part of the value proposition ...
Romance Novel - Subgenres - Historical Romance
... Because historical romances are primarily published in mass-market format, their fortunes are tied to a certain extent to the mass-market trends ... Booksellers and large merchandisers now sell fewer mass market paperbacks, preferring trade paperbacks or hardcovers, which prevents historical romances from being sold in some price ...
M-shaped Society - The World in 2009
... everyone is more connected than ever, thus enabling a certain product to reach its mass presence easier ... By shifting consumers mindset through advertisement, mass market will instinctly follow what is termed to be normal ... but due to its high cost, jewellery producers mixed cheaper metals in it and market it (associate it) as the most expensive jewelery (i.e ...
The Serpent Bride - Publication History
... paperback 2007, UK, Voyager, ISBN 978-0-00-723238-3, Pub date May 2007, Mass market paperback 2007, US, Eos, ISBN 978-0-06-088213-6, Pub date 22 May 2007 ...

Famous quotes containing the words market and/or mass:

    It is a sign of our times, conspicuous to the coarsest observer, that many intelligent and religious persons withdraw themselves from the common labors and competitions of the market and the caucus, and betake themselves to a certain solitary and critical way of living, from which no solid fruit has yet appeared to justify their separation.
    Ralph Waldo Emerson (1803–1882)

    Genius is present in every age, but the men carrying it within them remain benumbed unless extraordinary events occur to heat up and melt the mass so that it flows forth.
    Denis Diderot (1713–1784)