Focus
Marketing communications is focused on the product/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. Marketing communications is primarily concerned with demand generation and product/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation, etc.
Read more about this topic: Marketing Communications
Famous quotes containing the word focus:
“It’s sad but true that if you focus your attention on housework and meal preparation and diapers, raising children does start to look like drudgery pretty quickly. On the other hand, if you see yourself as nothing less than your child’s nurturer, role model, teacher, spiritual guide, and mentor, your days take on a very different cast.”
—Joyce Maynard (20th century)
“Why is it so difficult—so degradingly difficult—to bring the notion of Time into mental focus and keep it there for inspection? What an effort, what fumbling, what irritating fatigue!”
—Vladimir Nabokov (1899–1977)
“Let us be aware that while they preach the supremacy of the state, declare its omnipotence over individual man, and predict its eventual domination of all peoples of the earth—they are the focus of evil in the modern world.”
—Ronald Reagan (b. 1911)