Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
Read more about Market Research: History, Market Research For Business/planning, Market Research For The Film Industry, Synonyms
Other articles related to "market research, market, research":
... Harrison Crowley U.K 1984 Yankelovich Skelly White U.S.A Market Research 1984 McBer Co U.S.A Market Research 1984 The Hay Group Global Management Consultancy $125M 1984 Hedger Mitchell Stark London Ad Agency £3M ...
... flagship report, British Lifestyles, is launched 1997 Mintel becomes the first market research supplier to provide access online 1998 Mintel acquires New Product News ... Mintel opens Tokyo office 2009 Mintel Global Market Navigator (GMN) is launched 2010 Mintel Food Drink is launched 2011 Mintel Beauty Personal Care is ...
... is a major worldwide Market Research and enterprise feedback management (EFM) software provider ... It is a leading provider of software for market research (MR) and enterprise feedback management with revenue in excess of $45 million USD in its fiscal year 2009 ... Confirmit targets market research agencies around the world with software products for feedback/data collection, panel management, data processing, analysis, and reporting ...
... The Lead User Method is a market research tool that may be used by companies and / or individuals seeking to develop breakthrough products ... In contrast to the traditional market research techniques that collect information from the users at the center of the target market, the Lead User method takes a different approach, collecting information about ... or organizations who are considered to be “outside the market” and have even more extreme portable lighting needs than the policemen or home inspectors in our example, these ...
... Shapiro Associates is a quantitative market research firm that uses a full range of techniques including phone surveys, online studies and intercepts ... LJS also provides full-service qualitative research services such as state-of-the art focus group facilities, in-depth one-on-one interviewing and ethnography ... LJS began as a market research firm grounded in the principles of social science and behaviorism ...
Famous quotes containing the words research and/or market:
“The research on gender and morality shows that women and men looked at the world through very different moral frameworks. Men tend to think in terms of “justice” or absolute “right and wrong,” while women define morality through the filter of how relationships will be affected. Given these basic differences, why would men and women suddenly agree about disciplining children?”
—Ron Taffel (20th century)
“Forbede us thing, and that desiren we;
Preesse on us faste, and thanne wol we flee.
With daunger oute we al oure chaffare:
Greet prees at market maketh dere ware,
And too greet chepe is holden at litel pris.”
—Geoffrey Chaucer (1340?–1400)