Locative Media - Locative Media and Creative Representation

Locative Media and Creative Representation

Place is often seen as central to creativity; in fact, “for some–regional artists, citizen journalists and environmental organizations for example–a sense of place is a particularly important aspect of representation, and the starting point of conversations.” Locative media can propel such conversations in its function as a “poetic form of data visualization,” as its output often traces how people move in, and by proxy, make sense of, urban environments.

Given the dynamism and hybridity of cities and the networks which comprise them, locative media extends the internet landscape to physical environments where people forge social relations and actions which can be “mobile, plural, differentiated, adventurous, innovative, but also estranged, alienated, impersonalized." Moreover, in using locative technologies, users can expand how they communicate and assert themselves in their environment and, in doing so, explore this continuum of urban interactions. Furthermore, users can assume a more active role in constructing the environments they are situated in accordingly.

In turn, artists have been intrigued with locative media as a means of “user-led mapping, social networking and artistic interventions in which the fabric of the urban environment and the contours of the earth become a ‘canvas.’” Such projects demystify how resident behaviors in a given city contribute to the culture and sense of personality that cities are often perceived to take on.

Design scholars Anne Galloway and Matt Ward state that "various online lists of pervasive computing and locative media projects draw out the breadth of current classification schema: everything from mobile games, place-based storytelling, spatial annotation and networked performances to device-specific applications."

A prominent use of locative media is in locative art. A sub-category of interactive art or new media art, locative art explores the relationships between the real world and the virtual or between people, places or objects in the real world.

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