Locative media or Location-based media are media of communication functionally bound to a location. The physical implementation of locative media, however, is not bound to the same location to which the content refers.
Location-based media (LBM) delivers multimedia and other content directly to the user of a mobile device dependent upon their location. Location information determined by means such as mobile phone tracking and other emerging Real-time locating system technologies like Wi-Fi or RFID can be used to customize media content presented on the device. The term was jointly coined at the 2004 Consumer Electronics Show by Tom Brammar, the then Chief Executive of Node, and Martin Hill, founder of the Product Management function and practices at Symbian, and wireless pioneer.
Locative media are digital media applied to real places and thus triggering real social interactions. While mobile technologies such as the Global Positioning System (GPS), laptop computers and mobile phones enable locative media, they are not the goal for the development of projects in this field.
Read more about Locative Media: Description, Locative, Ubiquitous and Pervasive Computing, Enabling Technologies, Locative Media and Creative Representation, Examples
Famous quotes containing the word media:
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)