The Implicit Association Test (IAT) is a measure within social psychology designed to detect the strength of a person's automatic association between mental representations of objects (concepts) in memory. The IAT was introduced in the scientific literature in 1998 by Anthony Greenwald, Debbie McGee, and Jordan Schwartz. The IAT is now widely used in social psychology research and is used to some extent in clinical, cognitive, and developmental psychology research. Although some controversy still exists regarding the IAT and what it measures, much research into its validity and psychometric properties has been conducted since its introduction into the literature.
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Famous quotes containing the words implicit, association and/or test:
“A piece of advice always contains an implicit threat, just as a threat always contains an implicit piece of advice.”
—José Bergamín (1895–1983)
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“It is commonly said, and more particularly by Lord Shaftesbury, that ridicule is the best test of truth; for that it will not stick where it is not just. I deny it. A truth learned in a certain light, and attacked in certain words, by men of wit and humour, may, and often doth, become ridiculous, at least so far, that the truth is only remembered and repeated for the sake of the ridicule.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)