History of Swindon Town F.C. - Since 2000 - 2006–07: Promotion From League Two - Sponsorship and Logo Change

Sponsorship and Logo Change

After ten years of sponsorship, Nationwide announced that, after the revelation of more financial problems within the club, they were to terminate the sponsorship deal at the end of the 2006–07 season. This also included the cessation of stadium sponsorship. Swindon Town finance director Sandy Gray said on 24 November 2006: "We are in negotiations with someone already. They are very keen to do a sponsorship deal in the football league."

On 7 June 2007 it was announced that Kingswood Construction, a local development company, would undertake a five-year sponsorship of the club. The £100,000-a-year contract included both shirt and stand sponsorship.

On 5 April 2007 the club unveiled plans to change the badge, claiming the diamond badge was correct for the time but did not represent or show any of the club's heritage or history. Swindon offered fans the chance to vote on-line for the three new choices, which were all similar to the original steam train design, and a fourth option of keeping the 1991 design. On 23 April 2007 it was announced that option three of the logo vote was the winner of the poll. Winning the vote with 68% in favour, the new badge included the club name, a Robin, a train—the rail industry being an important part of the Town's heritage—and a football, and re-introduced the town's motto 'Salubritas et Industria'. It was used from the beginning of the 2007–08 season.

Read more about this topic:  History Of Swindon Town F.C., Since 2000, 2006–07: Promotion From League Two

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