Apple Electronics was the electronics division of Apple Corps, founded as Fiftyshapes Ltd., at 34 Boston Place, Westminster, London. It was headed by Beatles' associate Yanni Alexis Mardas, whom Lennon had nicknamed Magic Alex. Intending to revolutionise the consumer electronics market, largely through products based on Mardas' unique and, as it turned out, commercially impractical, designs, the electronics division did not make any breakthroughs. After the dismissal of Mardas in 1969, during Klein's 'house-cleaning' of Apple Corps, Apple Electronics fell victim to the same forces that troubled the company as a whole, including the impending Beatles' break-up. It was later estimated that Mardas' ideas and projects had cost the Beatles at least £300,000 (approximately three million British pounds today).
Famous quotes containing the words electronics and/or apple:
“We live in a highly industrialized society and every member of the Black nation must be as academically and technologically developed as possible. To wage a revolution, we need competent teachers, doctors, nurses, electronics experts, chemists, biologists, physicists, political scientists, and so on and so forth. Black women sitting at home reading bedtime stories to their children are just not going to make it.”
—Frances Beale, African American feminist and civil rights activist. The Black Woman, ch. 14 (1970)
“I am a rose of Sharon, a lily of the valleys. As a lily among brambles, so is my love among maidens. As an apple tree among the trees of the wood, so is my beloved among young men. With great delight I sat in his shadow, and his fruit was sweet to my taste.”
—Bible: Hebrew, Song of Solomon 2:1-3.