Apple Corps - Subsidiaries - Apple Electronics

Apple Electronics was the electronics division of Apple Corps, founded as Fiftyshapes Ltd., at 34 Boston Place, Westminster, London. It was headed by Beatles' associate Yanni Alexis Mardas, whom Lennon had nicknamed Magic Alex. Intending to revolutionise the consumer electronics market, largely through products based on Mardas' unique and, as it turned out, commercially impractical, designs, the electronics division did not make any breakthroughs. After the dismissal of Mardas in 1969, during Klein's 'house-cleaning' of Apple Corps, Apple Electronics fell victim to the same forces that troubled the company as a whole, including the impending Beatles' break-up. It was later estimated that Mardas' ideas and projects had cost the Beatles at least £300,000 (approximately three million British pounds today).

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