Apple Corps

Apple Corps

Apple Corps Ltd (informally known as Apple) is a multi-armed multimedia corporation founded in London in January 1968 by the members of The Beatles to replace their earlier company (Beatles Ltd) and to form a conglomerate. Its name (pronounced "apple core") is a pun. Its chief division is Apple Records, which was launched in the same year. Other divisions included Apple Electronics, Apple Films, Apple Publishing and Apple Retail, whose most notable venture was the ill-fated Apple Boutique, on the corner of Baker Street and Paddington Street in central London. Apple's headquarters in the late 1960s was at 94 Baker Street, after that at 95 Wigmore Street, and subsequently at 3 Savile Row. The latter address was also known as the Apple Building, which was home to the Apple Studio.

From 1970 to 2007, Apple's chief executive was former Beatles road manager Neil Aspinall, although he did not officially bear that title until Allen Klein had left the company. The current CEO is Jeff Jones. In 2010, Apple Corps ranked number 2 on the Fast Company magazine's list of the world's most innovative companies in the music industry, thanks to the release of The Beatles: Rock Band video game and the remastering of the Beatles' catalogue.

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Other articles related to "apple corps, apple":

The Beatles: Rock Band - Development - Art Production
... Art assets were created with help of Apple Corps, with Harmonix developers gaining access to their unique archive as well as personal photos from the shareholders ... Apple Corps had strict desires for how The Beatles were to appear art director Ryan Lesser noted that the art team's earliest character designs were met with "brutal" responses from Apple, but that this ... In addition to Apple Corps' material, Harmonix designers watched the eight-part The Beatles Anthology on a weekly basis for further reference on the band ...
Apple Corps - Legal Battles - Apple Versus Nike/EMI
... In July 1987 Apple Corps sued Nike Inc, Wieden+Kennedy (Nike's advertisement agency), EMI and Capitol Records for the use of the song "Revolution" in a 1987 Nike commercial ... Apple claimed that it was not informed of the use of the song and was not paid for continued use and therefore sued the four companies for $15 million ... of Yoko Ono Lennon", who owns 25% of Apple Corps through Lennon's estate, and was quoted as saying " is making John’s music accessible to a new generation" ...
Neil Aspinall
... of Paul McCartney and George Harrison, he went on to head The Beatles' company Apple Corps ... to become their personal assistant, later becoming chief executive of their company, Apple Corps ... On behalf of Apple, Aspinall was involved in notable court cases against Allen Klein, EMI, and Apple Computer ...
The Beatles: Rock Band - Development - Promotion
... Games, and Viacom announced an exclusive agreement with Apple Corps, Ltd ... John Drake, PR spokesperson for Harmonix, stated that Apple Corps "respected and appreciated what Harmonix does creatively for rhythm games" as part of the ... Eversheds, the legal firm working for Apple Corps ...
Francie Schwartz - White Album
... This was prior to Apple Corps' move to Savile Row later in 1968 ... McCartney gave her a job working for Derek Taylor, Apple Corps' Public Relations manager, writing press releases for various Apple Corps artists including James Taylor, Mary Hopkin, Badfinger ...

Famous quotes containing the words corps and/or apple:

    L’amour pour lui, pour le corps humain, c’est de même un intérêt extrêmement humanitaire et une puissance plus éducative que toute la pédagogie du monde!
    Thomas Mann (1875–1955)

    My apple trees will never get across
    And eat the cones under his pines, I tell him.
    He only says, “Good fences make good neighbors.”
    Robert Frost (1874–1963)