Sponsorship
In 1994 Bank of Ireland became the first ever sponsor of the All-Ireland Senior Football Championship. Following the success of this deal it was decided that the hurling championship could also benefit from sponsorship. The decision, however, to award the sponsorship deal to Guinness was a controversial one, as there were concerns over the Gaelic Athletic Association's association with an alcoholic drinks company. Former President of the GAA, Dr. Mick Loftus, was one of the most vocal critics of the proposed sponsorship deal. At a meeting of the Gaelic Athletic Association (GAA) Central Council on 6 May, the decision to make Guinness the sponsor was accepted almost unanimously. The sponsorship deal involved Guinness providing £3 million to the GAA over three years. £500,000 of this money would go to funding the championship, while a similar amount would go to the marketing and promotion of the game.
Read more about this topic: All-Ireland Senior Hurling Championship 1995, Pre-championship
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