Who Killed Tom King? - Online


In October 2006, ITV announced plans for a fully interactive storyline, surrounding the death of Tom King. "The ensuing weeks will be full of twists and turns as some of the show’s most popular characters are placed at the centre of the enquiry, facing fierce interrogation in the hunt for the killer - the police are determined to leave no stone unturned."

In a world first, the whole storyline is fully interactive allowing viewers the opportunity of becoming super sleuths to help solve the crime via a dedicated ITV online portal. Launched in November, it consists of blogs, clues, secret e-mails and voicemails. Emmerdale Online is being created for ITV by Branded Storytelling producers Hoodlum.

The viewer will be taken inside the show and have direct online interaction with the storyline. The cast will be seen trying to piece together the murder and their findings will, in turn, be immediately available for viewers to tap into online.

To add to the mystery, and for the first time ever, Emmerdale filmed 10 secret scenes, each showing a different suspect committing the murder and therefore enabling 10 different possible outcomes. As a result, even the cast and crew don’t know who the killer really is.

From the official "Who Killed Tom King?" website:

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