Yodle, originally named Natpal, was founded in 2005 by Nathaniel Stevens while attending The Wharton School of the University of Pennsylvania. Nathaniel then teamed up with friends Ben Rubenstein, John Berkowitz, Milind Mehere as well as one of his professors at Wharton, Dr. Kartik Hosanagar, to build the business.
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... Yodle enables small businesses to set a budget for which they receive calls and emails from qualified consumers ... of automated technology and comprehensive customer support makes Yodle simple to use ... For its local business customers, Yodle establishes a comprehensive desktop and mobile web presence, implements SEO techniques, and deploys proprietary paid search technology that dynamically optimizes online media ...