Loss Leader
A loss leader, or simply a leader, is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. Using a loss leader, often a very popular good or service, is a type of sales promotion—a marketing strategy that focuses on pricing strategy. Sometimes "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
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Famous quotes containing the words loss and/or leader:
“We feel public misfortunes just so far as they affect our private circumstances, and nothing of this nature appeals more directly to us than the loss of money.”
—Titus Livius (Livy)
“Just as every conviction begins as a whim so does every emancipator serve his apprenticeship as a crank. A fanatic is a great leader who is just entering the room.”
—Heywood Broun (1888–1939)