What is brand?

Brand

A brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

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Famous quotes containing the word brand:

    Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.
    George Eliot [Mary Ann (or Marian)

    To a maiden true he’ll give his hand,
    Hey lillie, ho lillie lallie,
    To the king’s daughter o’ fair England,
    To a prize that was won by a slain brother’s brand,
    I’ the brave nights so early.
    —Unknown. Earl Brand (l. 67–71)

    Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.
    Nadine Gordimer (b. 1923)