Sale To Keymarket Communications
In 1999, James Humes wanted to retire from the radio business after 30 years of ownership. He agreed to sell WASP-AM-FM to Keymarket Communications that year. Keymarket had acquired WASP-AM-FM in an effort to use WASP-FM as a vehicle for its "Froggy" brand of networked country music stations. With the transaction went WASP-FM morning announcer Jimmy Roach, who had enjoyed a highly successful run at both WDSY and WDVE in Pittsburgh. Roach was then the flagship morning DJ of Keymarket's entire Pittsburgh Froggy operation.
For its part, WASP went to a format of MOR music from ABC Radio's Timeless Classics satellite-delivered format, and discarded much of its local programming. By 2002, WASP abandoned the satellite delivered format and simulcast co-owned Keymarket oldies station WPKL, licensed to Uniontown.
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