WASP (AM) - Sale To Keymarket Communications

Sale To Keymarket Communications

In 1999, James Humes wanted to retire from the radio business after 30 years of ownership. He agreed to sell WASP-AM-FM to Keymarket Communications that year. Keymarket had acquired WASP-AM-FM in an effort to use WASP-FM as a vehicle for its "Froggy" brand of networked country music stations. With the transaction went WASP-FM morning announcer Jimmy Roach, who had enjoyed a highly successful run at both WDSY and WDVE in Pittsburgh. Roach was then the flagship morning DJ of Keymarket's entire Pittsburgh Froggy operation.

For its part, WASP went to a format of MOR music from ABC Radio's Timeless Classics satellite-delivered format, and discarded much of its local programming. By 2002, WASP abandoned the satellite delivered format and simulcast co-owned Keymarket oldies station WPKL, licensed to Uniontown.

Read more about this topic:  WASP (AM)

Famous quotes containing the word sale:

    People buy their necessities in shops and have to pay dearly for them because they have to assist in paying for what is also on sale there but only rarely finds purchasers: the luxury and amusement goods. So it is that luxury continually imposes a tax on the simple people who have to do without it.
    Friedrich Nietzsche (1844–1900)