Brand Price Match
Prior to Christmas 2010 Waitrose launched a campaign matching Tesco's price on 1000 branded products. Updated weekly it would seek to convince consumers that shopping in Waitrose on everyday items would be no more expensive than shopping in Tesco by directly matching the price with that of its rival. In 2012 this was updated to include a price match promise on all branded goods with Tesco.
Read more about this topic: Waitrose, Brand and Marketing
Famous quotes containing the words brand, price and/or match:
“To a maiden true he’ll give his hand,
Hey lillie, ho lillie lallie,
To the king’s daughter o’ fair England,
To a prize that was won by a slain brother’s brand,
I’ the brave nights so early.”
—Unknown. Earl Brand (l. 67–71)
“For what were all these country patriots born?
To hunt, and vote, and raise the price of corn?”
—George Gordon Noel Byron (1788–1824)
“Poor Desdemona! I am glad thy father’s dead.
Thy match was mortal to him, and pure grief
Shore his old thread in twain.”
—William Shakespeare (1564–1616)