TNT
NASCAR on TNT uses a modified split-screen format for their broadcast of the NASCAR Coke Zero 400 at Daytona. Branded under the moniker 'Wide-Open Coverage, the format was used for the first time on July 7, 2007.
The screen is divided into two segments, upper and lower, with race coverage utilizing the upper part (approximately 78%) in a widescreen layout. The advertisements are aired along the bottom portion of the screen that takes up about 22% of the total image. The bottom banner is occupied by the scoring ticker and other statistical information, and features a box that on selected intervals, airs commercials. Many of the commercials are unique and/or specially created for the race broadcast, and last up to 1-2 minutes in duration (as opposed to the 15-30 second duration of normal advertisements). When the commercials are played, the race audio is muted. Still image ads also circulate at various intervals, but the race audio is not muted during those instances.
TNT is required to provide approximately three minutes per hour to the cable and satellite providers to air full-screen local commercials, which bypass the TNT feed entirely. An attempt is made to complete that task with limited interruption, and if possible, it is accomplished during caution periods.
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