Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
Read more about Search Engine Marketing: Market, History, Methods and Metrics, Paid Inclusion, Comparison With SEO, Ethical Questions, Examples, See Also
Famous quotes containing the words search and/or engine:
“why
Do our black faces search the empty sky?
Is there something we have forgotten? some precious thing
We have lost, wandering in strange lands?”
—Arna Bontemps (1902–1973)
“The machine unmakes the man. Now that the machine is perfect, the engineer is nobody. Every new step in improving the engine restricts one more act of the engineer,—unteaches him.”
—Ralph Waldo Emerson (1803–1882)