Private Label

Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands.

Richelieu Foods, for example, is a private label company producing frozen pizza, salad dressing, sauces, marinades, condiments and deli salads for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam's Club, Hannaford Brothers Co., BJ's Wholesale Club (Earth's Pride brand) and Shaw's Supermarkets (Culinary Circle brand). Another prominent example is the Cott Corporation, which manufactures private-label beverages for many supermarket chains. McBride plc is an example of a European based provider of Private Label Household and Personal care products.

Read more about Private LabelPrivate Label Manufacturers Association, Private Label As A Marketing and Business Tool, Private Label Use By Small Companies, Advantages of Private Label Brands, Quality and Safety of Private Label Products, 2007 Pet Food Recalls

Other articles related to "private label, private labels, private":

Super-Pharm - Private Label
... Since 1995, Super-Pharm have sold products under their private label Life, and LifeStyle (which Shoppers Drug Mart also sells), which includes more than 400 different products from toiletries ...
China Nepstar - Products - Private Label Products
... China Nepstar's private label portfolio has 1,356 products marketed under 133 private labels, covering all categories of products offered by the Company except herbal products ... In 2007, private label products accounted for approximately 18.7% of its revenue ... Some of its private labels include Beautiful Life, which the Company introduced in November 2005, to market nutritional supplements related to beauty care ...
Private Label - 2007 Pet Food Recalls
... In 2007, there was a recall in the United States of more than 60 million cans of pet food sold under more than 100 brand names made by Menu Foods ... The mass recall lifted the curtain on a common practice in consumer products that competing brands are often made by the same manufacturer ...
Subprime Mortgage Crisis - Causes - Securitization Practices
... version of securitization also developed in which private banks pooled non-conforming mortgages and generally did not guarantee the bonds against default ... transferred only interest rate risk to investors, whereas private label (investment bank or commercial bank) securitization transferred both interest ... GSE securitization declined dramatically as a share of overall securitization, while private label securitization dramatically increased ...
Trace One - Products and Services
... Private label solutions - e-collaborative private label food product development ... - e-collaborative solutions for brand name and private label manufacturers ... Product specifications for private label manufacturers development and signature of product specifications in online collaboration with retailers Catalogic PIM GDS synchronize product and pricing information (PIM GDS ...

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