News Release

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks.

Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that "given that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release". Fraser Seitel also refers to press releases as being, "the granddaddy of public relations writing vehicles."

Websites have changed the way press releases are submitted. Commercial, fee-based press release distribution services, such as news wire services, or free website services co-exist, making news distribution more affordable and leveling the playing field for smaller businesses. Such websites hold a repository of press releases and claim to make a company's news more prominent on the web and searchable via major search engines.

The use of press releases is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to the PR professional's client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with an information subsidy containing the basics needed to develop a news story. Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation. Uncritical use or overuse of press releases by journalists has been dubbed churnalism.

A press statement is information supplied to reporters. This is an official announcement or account of a news story that is specially prepared and issued to newspapers and other news media for them to make known to the public.

Read more about News ReleaseOrigins, Elements, Distribution Models, Video News Releases, Embargoed Press Release, See Also

Other articles related to "news release, news, news releases, release, new":

News Release - See Also
... Electronic press kit (EPK) News conference Public relations (PR) Spokesman Press service Submission software ...
FRA Law - Protests and Criticism - Political Parties - Youth Organizations
... the Centre Party Youth (CUF) published a news item on their website stating that "CUF wants more integrity, not less", and that they are sorry the law passed ... from our perspective." The Liberal Youth of Sweden (LUF) posted several news releases about the FRA law, the earliest dating June 10, 2008 and titled ... The press release also reveals the opening of a new campaign website, "your border", highlighting the privacy and personal freedom issues raised by the FRA law ...
KMSP-TV - History - Video News Release Controversy
... On June 16, 2006, KMSP played a "video news release" about convertibles produced by GM in its entirety ... was levied a $4,000 fine by the Federal Communications Commission for airing the video news release without disclosing its origin, following complaints in 2006 ...
Criticism Of The FRA Law - Protests and Criticism - Political Parties - Youth Organizations
... On June 13, 2008, the Centre Party Youth (CUF) published a news item on their website stating that "CUF wants more integrity, not less", and that they are sorry the law passed ... our perspective." The Liberal Youth of Sweden (LUF) posted several news releases about the FRA law, the earliest dating June 10, 2008 and titled "FRA is the threat" ... The press release also reveals the opening of a new campaign website, "your border", highlighting the privacy and personal freedom issues raised by the FRA law ...
Craig Charles - Filmography and Credits
... Co-hosted and performed weekly topical poems on the news. 6 new episodes airing from 4 October 2012 ... show 1994 Red Dwarf Smeg Ups Dave Lister Video release (archive footage) 1994 Big Break in Wonderland Himself - contestant BBC1 charity Christmas special of snooker competition, aired 27 December 1995 Red Dwarf ...

Famous quotes containing the words release and/or news:

    If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?
    Margaret Mead (1901–1978)

    What’s the new news at the new court?
    William Shakespeare (1564–1616)