Mode Choice
Mode choice analysis is the third step in the conventional four-step transportation forecasting model, following trip generation and trip distribution but before route assignment. Trip distribution's zonal interchange analysis yields a set of origin destination tables which tells where the trips will be made. Mode choice analysis allows the modeler to determine what mode of transport will be used, and what modal share results.
The early transportation planning model developed by the Chicago Area Transportation Study (CATS) focused on transit. It wanted to know how much travel would continue by transit. The CATS divided transit trips into two classes: trips to the CBD (mainly by subway/elevated transit, express buses, and commuter trains) and other (mainly on the local bus system). For the latter, increases in auto ownership and use were a trade-off against bus use; trend data were used. CBD travel was analyzed using historic mode choice data together with projections of CBD land uses. Somewhat similar techniques were used in many studies. Two decades after CATS, for example, the London study followed essentially the same procedure, but in this case, researchers first divided trips into those made in the inner part of the city and those in the outer part. This procedure was followed because it was thought that income (resulting in the purchase and use of automobiles) drove mode choice.
Read more about Mode Choice: Diversion Curve Techniques, Disaggregate Travel Demand Models, Psychological Roots, Econometric Formulation, Econometric Estimation, Additional Topics, Returning To Roots
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