Media Effect - Framing

Framing

The agenda-setting process is an almost unavoidable part of news gathering by the large organizations which make up much of the mass media. (Just four main news agencies — AP, UPI, Reuters and Agence-France-Presse — claim together to provide 90% of the total news output of the world’s press, radio and television.) Stuart Hall points out that because some of the media produce material which often is good, impartial and serious, they are accorded a high degree of respect and authority. However, in practice the ethics of the press and television are closely related to that of the hegemonic establishment, providing vital support to the existing order. Independence (e.g. of the BBC) is not “a mere cover, it is central to the way power and ideology are mediated in societies like ours.”

The public is bribed with good radio, television and newspapers into an acceptance of the biased, the misleading, and the status quo. The media are not, according to this approach, crude agents of propaganda. They organize public understanding. However, the overall interpretations they provide in the long run are those most preferred by, and least challenging to, those with economic power. Greg Philo demonstrates this in his 1991 article, “Seeing is Believing”, in which he showed that recollections of the 1984 UK miners’ strike were strongly correlated with the media presentation of the event, including the perception of the picketing as largely violent when violence was rare, and the use by the public of phrases which had appeared originally in the media.

McCombs and Shaw (1972) demonstrate the agenda-setting effect at work in a study conducted in Chapel Hill, North Carolina, USA during the 1968 presidential elections. A representative sample of un-decided voters was asked to outline the key issues of the election as it perceived them. Concurrently, the mass media serving these subjects were collected and their content was analyzed. The results showed a definite correlation between the two accounts of predominant issues. "The evidence in this study that voters tend to share the media's composite definition of what is important strongly suggests an agenda-setting function of the mass media." (McCombs and Shaw),.

Read more about this topic:  Media Effect

Other articles related to "framing":

Clickjacking - Prevention - Server and Client - X-Frame-Options
... the values DENY, SAMEORIGIN, or ALLOW-FROM origin, which will prevent any framing, prevent framing by external sites, or allow framing only by the specified site, respectively ... to that, some advertising sites return a non-standard ALLOWALL value with the intention to allow framing their content on any page (equivalent of not setting X-Frame-Opt ...
Copyright Aspects Of Hyperlinking And Framing - History of Copyright Litigation in Field
... In large part, linking and framing are not held to be copyright infringement under US and German copyright law, even though the underlying Web pages ... is stored on a server other than that of the linking or framing person (it is stored on the plaintiff's server), there is typically no infringing "copy" made ... Some European countries take a more protective view, however, and hold unauthorized framing and so-called deep linking unlawful ...
Lollipop (Lil Wayne Song) - Framing Hanley Cover
... Lollipop" Single by Framing Hanley from the album The Moment Released 2008 Format Digital download Recorded 2008 Genre Alternative metal, post-hardcore Length ...

Famous quotes containing the word framing:

    In framing a government which is to be administered by men over men ... you must first enable the government to control the governed; and in the next place oblige it to control itself.
    James Madison (1751–1836)