Mark VII Limited - The Logo

The Logo

The Mark VII production logo depicted a pair of grimy, sweaty hands working on a silver sheet of metal, holding a stamp in place and hitting it twice (and, in later years, once) with a hammer. From 1954 to 1977, a drum roll sounded. When the hands and tools pull away, a "VII" is seen imprinted on the metal. Above the Roman numeral in white is the word "MARK," and below "LIMITED." The hands were later revealed to be those of Jack Webb himself. There are several different variations of this logo.

The tag has been widely parodied and imitated:

• Director Spike Lee's 40 Acres & A Mule Filmworks is similar, replacing the "VII" with the 40 Acres logo.
• The soundtrack (the drum roll and the two clinks of the hammer) is used today in the logo for productions of Cartoon Network's Williams Street.
• In the Pinky and the Brain episode "Welcome to the Jungle", a similar logo appears at the end of Brain's student film.
• The soundtrack was also used at the beginning of the entrance theme of WWE wrestler Greg "The Hammer" Valentine.
• In the beginning of The Simpsons Halloween Episode "Treehouse of Horror XV"
• At the very end of the 1954 Woody Woodpecker short Under The Counter Spy, the person stamping "the end" on a sheet of metal accidentally strikes his thumb with the hammer and yells out in pain.
• At the end of the Family Matters episode "Crazier For You (Part 2)," following mugshots of Laura Winslow, Myra Monkhouse, and Steve Urkel, two big hands (presumably those of Reginald VelJohnson) are seen stamping a Family Matters logo onto a metal sheet in the style of Jack Webb, immediately preceding the logos of Bickley-Warren Productions and Miller-Boyett Productions.
• At the end of a Perfect Strangers gag reel viewed on TV in 1992, the stamp was rectangular and after it was hit twice, instead of "Mark VII Limited", it read "A Miller-Boyett Production" (the name of Miller-Boyett was on the stamp and as that stamp went away, the words "A" and "Production" appeared.
• At the end of The Three Stooges film Blunder Boys, Moe stamps Larry's head with a hammer; Larry's forehead then reads, "VII 1/2 The End".
• At the end of the Dick Van Dyke Show episode entitled "The Cat Burglar" Rob Petrie asks a detective what code the police use to signify the solving of a case, and he mentions "Mark VII". The detective replies the police say "The case is solved".
• After the closing credits of the 1980 TV movie Murder Can Hurt You, two hands (presumably those of Aaron Spelling) are seen stamping "An Aaron Spelling Production" onto a metal sheet in the style of Jack Webb.
• The sound from the Mark VII logo clip (drumroll and 3 strokes of the hammer) was used at the end of "Space Ghost Coast to Coast" episodes under a "ghosted" logo of Ghost Planet Industries. When Ghost Planet Industries switched to Williams Street, they kept the sound and used it for all Adult Swim shows.